First Point is a five-star Saudi hotel brand owned by Moro Global and developed by Osus Hospitality as one of the Kingdom’s first modern luxury hospitality brands. Launched in 2016, the brand has been operating under owner management, with hotels located in key Saudi cities including Makkah, Jeddah, Riyadh, and Madinah, in addition to international properties in Egypt and Turkey, and planned expansion into the UAE and Morocco.

First Point is built around the concept of being “the first point of your journey,” serving guests traveling for business, religious, or leisure purposes. Its identity reflects a contemporary luxury character with a clear Saudi influence inspired by the national flag. The hotels offer elegantly designed rooms and suites, international dining options, meeting and banquet facilities, spas, fitness centers, and leisure amenities, delivering a refined experience that blends global standards with authentic Saudi hospitality.

At Hospitality Foundations, we are guided by a clear set of values ​​that form the basis of our work and professional relationships:

Trust: Building long-term partnerships based on transparency and credibility.

Responsibility: Full commitment to protecting our clients’ interests and achieving their investment goals.

Professionalism: Applying the highest professional standards at every stage of our work.

Comprehensiveness: Providing integrated solutions that cover operational, financial, and strategic aspects.

Innovation: Developing flexible solutions that keep pace with the latest practices in the hospitality industry. Commitment: Focusing on results and achieving sustainable, long-term value.